One of golf’s most recognizable influencers, Paige Spiranac, is leveling up her already massive presence in the sport. The former golf pro turned social media sensation has announced a major partnership with Pro Shop, the golf media and commerce powerhouse behind Netflix’s Full Swing, to launch Paige Co., a long-term joint venture focused on premium content, IP (intellectual property), and commerce.

This isn’t just another sponsorship deal or guest appearance. Paige Co. represents a bold step forward for Spiranac, who has built one of the largest and most engaged audiences in golf through her authentic, fun, and often glamorous approach to the game. After years of creating content largely on her own, she’s now gaining serious infrastructure and support to scale her vision.

“Paige is truly a one-of-a-kind creator who has become one of the most engaging and authentic voices in the sport. She has a deep passion for the game and an incredible instinct for connecting with fans,” said Chad Mumm, Co-Founder and President of Pro Shop.

“As golf continues to gain cultural momentum with younger, digital-first audiences, Paige Co. allows us to create new and exciting content franchises and consumer products that reflect how modern fans engage with golf today.”

Pro Shop will handle the heavy lifting: full production, distribution, sales, merchandising, and commercial operations. This allows the venture to expand beyond talent-driven posts into owned IP, high-quality shows, storytelling, and consumer products that tap into modern golf culture. Spiranac steps in as an equity owner in Pro Shop, strategic partner, on-camera star, producer, and creative collaborator.

“I’ve spent years developing a direct relationship with my audience and understanding exactly what resonates. Paige Co. allows me to step into a true ownership role, not just as talent, but as a creator, producer, and entrepreneur.” said Spiranac.

“Together with Pro Shop, we’re building a long-term platform rooted in premium storytelling, smart commerce, and a modern perspective on golf culture. I couldn’t ask for a better partner to bring this to life.”

The partnership comes at a perfect time: golf continues to surge in popularity among younger, digital-first fans, and Pro Shop has been aggressively expanding in media, production, and branded goods.

The first project under Paige Co. is already in the works: a new YouTube series where Spiranac will serve as creative lead, producer, and on-camera talent. Fans can expect fresh, engaging content that reflects the real, evolving face of golf—beyond the traditional tour coverage.

This move cements Spiranac’s transition from influencer to full-fledged media entrepreneur, blending her signature style with Pro Shop’s production muscle.

Stay tuned for more details on the upcoming series and products.