Tommy Fleetwood, the popular English golfer and recent FedEx Cup champion, has officially parted ways with Nike Golf after a 16-year partnership, confirming he is now an apparel free agent.
The split became evident this season as Fleetwood ditched the iconic swoosh branding that had defined his on-course look since 2010. Observers first noted the change during early 2026 events like the Dubai Invitational, where he appeared in non-Nike gear, but it gained widespread attention during last weekend’s AT&T Pebble Beach Pro-Am.
Fleetwood, ranked among the world’s top players, raided the pro shop at the iconic Pebble Beach Golf Links and competed throughout the tournament in Pebble Beach-branded apparel, including a navy hoodie and matching hat prominently featuring the course’s logo. He continued to wear Nike golf shoes but otherwise embraced a sponsor-free wardrobe, mixing in pieces from brands like Vuori and Lululemon in prior outings.
Speaking after his opening round at Pebble Beach, Fleetwood addressed the change directly. “Our contract was ending and it just turned out like we, you know, sort of didn’t end up in a place where I’m wearing Nike stuff this year,” he said. He described the freedom as enjoyable, adding, “This is cool. I feel like I’m a big golf fan. I really like golf stuff, so it’s quite nice to be wearing like Pebble Beach clothing.”
Fleetwood emphasized his love for golf merchandise, noting he is building a collection, especially hats, and that his children often wear more branded gear than he has been able to in the past due to sponsorship restrictions.
The 35-year-old Englishman remains unhurried about securing a new apparel deal, telling reporters, “Who knows what’s going to happen in the future.”
In the meantime, he has continued the trend, later spotted in a Malbon sweater loaned by fellow pro Jason Day and a Riviera Country Club hat during practice for the Genesis Invitational.
Fleetwood’s strong form persisted at Pebble Beach, where he posted a final-round 66 to finish T4 and pocket $877,500 in prize money, proving the wardrobe switch hasn’t disrupted his performance.
The move highlights a shift in golf’s sponsorship landscape, with Fleetwood joining a small group of high-profile players testing life without a long-term apparel contract. Fans have embraced his “logo-flexing” era, turning his outfit choices into one of the more entertaining storylines of the young 2026 season.
