The PGA Tour, in collaboration with the Heritage Classic Foundation and Golf Canada, announced a multi-year extension of the Royal Bank of Canada’s (RBC) title sponsorship of the RBC Heritage and RBC Canadian Open, ensuring the continuation of two marquee events on the PGA Tour schedule.
RBC, a sponsor of the PGA Tour since 2008 for the Canadian Open and 2012 for the Heritage, will maintain its pivotal role in both tournaments, reinforcing its commitment to professional and amateur golf across North America.
The RBC Heritage, a PGA Tour Signature Event held at Harbour Town Golf Links on Hilton Head Island, South Carolina, is scheduled for April 16, 2026. The RBC Canadian Open, Canada’s national championship and the third-oldest national open in golf, will return to TPC Toronto at Osprey Valley in Caledon, Ontario, on June 11, 2026. Both events will be broadcast on CBS/Paramount+, GOLF Channel, PGA Tour LIVE on ESPN+, SiriusXM, and distributed internationally via the Tour’s World Feed.
PGA Tour CEO Brian Rolapp praised RBC’s contributions, stating, “As the title sponsor of two events on the PGA Tour schedule, RBC plays an essential role in golf, providing both critical development at the amateur level and life-changing moments for the world’s greatest players.”
Rolapp highlighted the significance of extending the partnership, noting the RBC Heritage’s prominence as a Signature Event and the Canadian Open’s historic stature.
Since assuming title sponsorship, RBC has driven significant community impact, raising over $56 million for local charities across the U.S. and Canada and generating nearly $250 million in economic impact in 2024 alone. The RBC Heritage, a cornerstone of South Carolina’s sports landscape since 1969, has donated millions to Lowcountry charities through the Heritage Classic Foundation, with recent champions including Justin Thomas, Scottie Scheffler, Matt Fitzpatrick, and Jordan Spieth.
“We are thrilled that RBC has extended our partnership, as their continued commitment strengthens our world-class PGA Tour event on Hilton Head Island and fuels its profound impact across South Carolina,” said Steve Wilmot, Heritage Classic Foundation President and RBC Heritage Tournament Director. He emphasized the event’s role as a major economic driver, with a 2024 economic impact of $134.9 million in South Carolina.
Golf Canada CEO Laurence Applebaum echoed this sentiment, calling RBC “the most committed, invested, and engaged partner in Canadian golf” and crediting the bank for the growth of the RBC Canadian Open. The 2025 edition saw Ryan Fox claim victory in a playoff, underscoring the tournament’s competitive allure.
Mary DePaoli, RBC’s Executive Vice President and Chief Marketing Officer, expressed enthusiasm for the renewed partnership, stating, “The unforgettable moments these events create bring our communities together and inspire golfers at every level, from grassroots to our Team RBC professionals.” RBC’s broader golf initiatives include supporting Team RBC ambassadors on the PGA and LPGA Tours and programs like the RBC PGA Scramble and RBC Community Junior Golf, fostering inclusivity and youth development.
The extension follows a period of uncertainty, as RBC had signed one-year deals in 2023 amid concerns over the PGA Tour’s loss of marquee names to LIV Golf. RBC’s multi-year commitment signals confidence in the Tour’s future, though financial terms remain undisclosed. Industry sources estimate title sponsorship for a Signature Event like the RBC Heritage costs around $25 million annually.
