DraftKings Extends PGA Tour Partnership at Events Where Betting is Legal

PGA TOUR DraftKings Betting Operator Houses
DraftKings will become the first "Betting Operator of the World Golf Championships-FexEx St. Jude Invitational" and the first "Official Betting Operator of THE NORTHERN TRUST". (Getty Images/PGW)

DraftKings has been named the first “Betting Operator” of the two elite events remaining on the PGA Tour’s 2021 schedule, where online betting is legal: the WGC- FedEx St. Jude Invitational, August 2-8 at TPC Southwind (Memphis, Tennessee), and THE NORTHERN TRUST, August 18-22 at Liberty National Golf Club (Jersey City, New Jersey).

As part of the agreements, DraftKings will have hospitality suites constructed at both tournaments, dubbed the “DraftKings House.”

At World Golf Championships-FedEx St. Jude Invitational, the DraftKings House will be located beside the 18th green featuring an open-air patio with unbeatable views.

Meanwhile, the DraftKings House at THE NORTHERN TRUST will be located between the 15th green and 16th fairway and include a VIP suite for private hospitality.

Both ‘Houses’ include areas that are open to the public while providing fans access to televisions airing golf and other live sports, phone chargers, complimentary Wi-Fi and premium food and beverage options for purchase.

“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA TOUR,” said Ezra Kucharz, chief business officer at DraftKings.

“We look forward to providing fans an unapparelled experience at Liberty National and TPC Southwind.”

The deal deepens DraftKings’ relationship with the PGA Tour, as they have also recently announced plans for a retail sportsbook at TPC Scottsdale for the annual Waste Management Phoenix Open, pending regulatory approval, as well as sponsorship deals as the Official Daily Fantasy Game and Official Betting Operator of the Tour.

Further, in the fall of 2020, DraftKings increased its presence in golf by signing Bryson DeChambeau to a sponsorship contract.

To gain access to the DraftKings House, fans can purchase a daily grounds ticket to the event, starting at $30 for Wednesday, $60 for Thursday or Friday and $70 to attend Saturday or Sunday.
This ticket provides fans with access to several public venues, ability to taste local fare from notable restaurants and stand right along the rope line to watch the world’s best golfers in action.

The two other remaining elite PGA Tour event for 2021 – the BMW Championship (Maryland) and Tour Championship (Georgia) – are located in states where online betting is not yet legal.

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