According to reports, LIV Golf and Fox Sports are in discussions for a potential television contract for the 2025 season. These talks have been described as “high-level discussions,” although specifics such as which Fox property would broadcast the tournaments or whether Fox would pay a fee for the rights remain unclear.
If a deal is reached, it would significantly boost LIV Golf’s exposure and credibility, especially after two seasons of broadcasting on The CW Network, where viewership was notably low. For instance, fewer than 100,000 viewers tuned in to watch Jon Rahm win the 2024 individual championship. Moving to a network like Fox could potentially attract a larger audience given Fox’s broader reach and established sports broadcasting capabilities.
???????????? #NEW: LIV Golf and Fox Sports have been engaged in high level talks surrounding a potential TV deal. According to @SBJ, incoming LIV CEO Scott O’Neil has been on site in Vegas at The Showdown and played in Monday’s pro-am alongside the EVP of business development at Fox. pic.twitter.com/IBvh57EAaW
— NUCLR GOLF (@NUCLRGOLF) December 17, 2024
LIV Golf has scheduled its 2025 individual championship for August 15-17 at The Club at Chatham Hills near Indianapolis, which aligns well with Fox’s sports programming calendar before the start of college football and NFL seasons.
This move comes at a time when LIV Golf is looking to expand its international tournaments while also focusing on domestic growth in the U.S., with these negotiations possibly being part of a broader strategy to enhance the league’s footprint in major sports broadcasting markets.
This is a developing story…
Josh Carpenter reporting high levels talks between LIV Golf and Fox Sports for a potential broadcast agreement. There’s lots of rumours swirling about OEM’s coming on board next year too. The dam is yet to break, but the business side of the league is a far more important focus… https://t.co/lvc2KsRpRY
— Flushing It (@flushingitgolf) December 17, 2024
Sources: X, Grok, AP
