Travelers Extends Title Sponsorship of Popular Tour Event Through 2030

Dustin Johnson Travelers Championship
Dustin Johnson walks on the 15th hole during the final round of the Travelers Championship at TPC River Highlands on June 28, 2020 in Cromwell, CT. Photo by Maddie Meyer/Getty Images

Ever since the Travelers Championship was saddled with the week after the U.S. Open, people have wondered how tournament officials could continue to draw a quality field.

Tournament director Nathan Grube says you can start with Andy Bessette, the executive vice president and chief administrative officer at Travelers and the only major title sponsor official to recruit players along the PGA Tour trail.

“Telling Andy Bessette that he can’t do something is not a good idea,” Grube said on a virtual press conference Monday announcing Travelers’ title sponsorship extension to 2030. “When we were told we were the week after the U.S. Open, Andy said we’re just going to run harder and try harder.”

When asked about being the only major executive to travel the PGA Tour, Bessette smiled and quipped, “It’s good in a way to be the only one out there, but I wish I had someone to talk to.”

Maybe someone will join Bessette by the end of the new agreement, which is a six-year extension of a 10-year contract signed in 2014. Travelers saved the tournament after Buick left as title sponsor in 2006 after a three-year run. The event has been a Connecticut staple since it began in 1952 as the Insurance City Open at Wethersfield Country Club.

“The date doesn’t make the tournament, the tournament makes the date,” Grube said.

Bessette was looking ahead on Monday.

“The player who wins in 2030 may be someone who wasn’t even born when we became title sponsor (in 2007),” Bessette said.

Connecticut’s biggest sporting event at TPC River Highlands in Cromwell has raised more than $44 million for charity since the event began in 1952 at Wethersfield Country Club, including more than $20 for more than 800 nonprofits since Travelers became title sponsor and continually gets strong fields that compete before among the largest crowds on the PGA Tour.

Travelers has been a sponsor since the tournament’s inception, and the new agreement with makes Travelers the longest-running title sponsor in the event’s history. As part of the extension, the company will remain the Official Property Casualty provider of the PGA Tour, PGA Tour Champions and Korn Ferry Tour.

Jordan Spieth
Jordan Spieth celebrates with caddie Michael Greller after holing out for birdie to win the 2017 Travelers Championship in a playoff. Credit: Getty Images/Maddie Meyer

The tournament has been able to sustain its significance in the region thanks to the dedication of Travelers, its supporting sponsors and an 11-person staff headed by Grube. Since Day One, Bessette’s mantra has been “never accept the status quo,” and steady improvement includes getting input from players, caddies and others associated with the PGA Tour.

“We’re do everything we can to make things better,” Bessette said. “We try to be as good a friend as we can to everyone year-round and want to know what we can do to make life as comfortable as it can be during the tournament. I’ll walk down the street in Hartford, and 15 years later, someone will stop and say, ‘Thank you for saving the Travelers Championship.’ That’s the pride in the community, charitable giving, the community’s excitement over this. These are all the reasons we keep doing this.”

Bessette, Grube & Co. also continue friendships outside of tournament week, and a special touch is sending a note and a blue or pink onesie when a player’s wife has a baby.

“It has been a fun trip so far, but away we go into the future,” Grube said. “The consistency of our vision, leadership and sponsors have led to the incredible economic and charitable impact on the community. We have a legacy of what we’re doing and hope the best is yet to come.”

The Travelers Championship is part of the PGA Tour that gives more to charity than all other major sports combined. Other sports have sent officials to see what Travelers officials are doing to be so successful, including raising $1.6 million last year when no fans were allowed because of the COVID-19 pandemic. There also were no pro-ams, corporate tents or concessions, though pro-ams will return this year.

“Last year was one of the most depressing things I’ve ever seen, and I don’t want to be depressed two years in a row,” Bessette said. “While it was weird to have no fans, safety was our main concern, especially being the third event back (after the PGA Tour’s three-month sabbatical). The most powerful aspect is we pulled it off in the throes of a pandemic and that we could raise $1.6 million for charity thanks to the phenomenal help of our sponsors. We take a lot of pride in that.”

Travelers put up its full title sponsorship of $12 million, and most sponsors also didn’t want refunds because it was “the right thing to do.”

“We did what we did because of what the tournament means to the community,” Bessette said. “Being the third event after the restart of play, it was important to make everything as good as possible.”

Dustin Johnson Travelers Championship
Dustin Johnson plays a tee shot during the final round of the Travelers Championship at TPC River Highlands on June 28, 2020 in Cromwell, CT. Photo by Rob Carr/Getty Images

It’s a major reason that the tournament drew seven of the Top-10 players in the world and is on the way to possibly matching or surpassing that with early commitments from defending champion and No. 1-ranked Dustin Johnson, who will defend his Masters title next week, No. 5 Bryson DeChambeau, No. 7 Patrick Reed and Bubba Watson, who will try to match Hall of Famer Billy Casper’s record for wins (four).

“The Travelers Championship has established itself as a premier PGA Tour event thanks to the inspirational leadership provided by Travelers, the dedication of thousands of volunteers and the passionate fans who watch or attend every year,” said PGA Tour Commissioner Jay Monahan, a graduate of Trinity College in Hartford who was on the virtual call. “Connecticut and the PGA Tour are fortunate to have a company like Travelers that helps deliver an outstanding experience every year for our players, for golf fans and for local nonprofits. We are extremely excited about the future of the Travelers Championship.”

This year’s event is June 24-27, and officials expect fans to be able to attend, though how many will be determined. It should be more than the 38 people who were standing around the 18th green as Johnson finished off his first of four wins last year on the way to be chosen PGA Tour Player of the Year and winning the FedExCup title for the first time. There also will be more media access than the handful of press allowed on the premises in 2020.

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