AT&T Ends PGA Tour Sponsorship of Byron Nelson Event

Jordan Spieth AT&T Byron Nelson at TPC Craig Ranch
Jordan Spieth on the 18th green during the third round of the AT&T Byron Nelson at TPC Craig Ranch on May 14, 2022 in McKinney, Texas. (Photo by Gregory Shamus via Getty Images)

According to a report in far-left Golfweek, “AT&T has asked out of its sponsorship of the AT&T Byron Nelson after this year.”

A source tells Pro Golf Weekly that AT&T’s exit had been in the works for months but escalated this week after seeing the final field at TPC Craig Ranch.

“If you’re AT&T are you really going to put up a nearly $10 million purse for what looks like an opposite-field event?” said the source. “There is just a single player ranked inside the top 10 and only two inside the top 20.

“Bottomline, the title sponsors of non-elevated events are recognizing that they’ve been relegated to the minor leagues on Jay Monahan’s tour.”

AT&T has titled the Nelson since 2015, replacing Hewlett Packard (HP). Before that it was the title sponsor of the AT&T National at Congressional, hosted by Tiger Woods (2007-13).

This is the second longtime PGA Tour title sponsor that has quit after the introduction of the elevated events. Honda ended its relationship earlier this year.


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