Brands: Rickie Fowler Extends Deal with Cobra Puma Golf

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Rickie Fowler
Rickie Fowler talk to his caddie on the second fairway during the final day of the WM Phoenix Open at TPC Scottsdale on Feb 3, 2019 in Scottsdale, AZ. Photo by Christian Petersen/Getty Images

Rickie Fowler has signed a new endorsement deal with Cobra Puma Golf. The long-term contract extension means he will continue to play with Cobra Golf equipment and wear Puma Golf apparel, accessories, and footwear.

Despite what many consider an underperforming career, Fowler remains one of golf’s most influential names. He’s been associated with the Cobra and Puma brands since turning professional in 2009, making him a key ambassador for both. Fowler’s distinctive style, performance on the course, and engaging personality have made him an integral part of the Cobra Puma Golf family, and this new deal signifies a continued commitment between the golf star and the brands for years to come.

“We are thrilled to officially extend our relationship with Rickie and look forward to continuing our work with him for many years,” said Dan Ladd, president of Cobra Puma Golf, in a statement.

“Rickie is a special talent who brings a competitive spirit and style to the game that we absolutely love. We’re very excited to keep him in the fold and watch how his career continues to develop.”

2010 Rickie Fowler Style Cobra Puma
Rickie Fowler hits his tee shot on the 3rd hole during the final round of The Memorial Tournament at Muirfield Village GC on June 6, 2010 in Dublin, Ohio. (Photo by Andy Lyons via Getty Images)

Fowler, a six-time PGA Tour winner, last won in 2023 at the Rocket Mortgage Classic in Detroit. It was his first win in more than four years. The former Oklahoma State star’s biggest win came in 2015 at the Players Championship, the tour’s flagship event. The 36-year-old star has played on five Ryder Cup teams and three Presidents Cups.

While Fowler’s career has been somewhat disappointing, his cultural impact on the game has been next level. As a rookie, Fowler created his own golf style, featuring flat-brimmed hats, custom fitted colored shirts and bright pants at a time when many of the top pros were still wearing pleated khakis and off the rack baggy polo shirts.

“The clubs and apparel are as good as it gets, and the fact that they know what I look for in fashion and style gives me extra confidence on and off the course,” said Fowler.

“While their products are incredible, I also truly value all the relationships I’ve built here throughout my career. Extending this partnership was a simple decision, and I’m excited to stay part of these amazing brands.”

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