Bryson DeChambeau to Become Face of Reebok’s Re-Entry into Golf Space

Reebok has entered into a long-term partnership with Bryson DeChambeau, marking the brand’s return to the performance golf category. Here are the key details of this collaboration:

• Announcement: The partnership was officially announced on December 13, 2024, with Reebok designating itself as the “official apparel and footwear sponsor” for both Bryson DeChambeau and his LIV Golf team, Crushers GC.
• Products:
  • Apparel and Footwear: DeChambeau and his teammates, including Paul Casey, Charles Howell III, and Anirban Lahiri, will wear Reebok apparel and shoes on the course in 2025. This includes polos, outerwear, pants, shorts, and golf shoes.
  • Nano Golf: One of the first products under this partnership will be the Nano Golf shoe, which will be introduced in March 2025.
• DeChambeau’s Starring Role: DeChambeau will be the official face of Reebok Golf, leading the brand’s re-entry into the golf market with new apparel and footwear offerings. He’s also involved in the design and conception of the products.

Reebok x Bryson DeChambeau x Crushers GC ⛳️
To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondech and his LIV Golf team @Crushers_GC to the brand. This is just the beginning.

We’ll see you on the links this March ???????? pic.twitter.com/L37nbTuKyw

— Reebok (@Reebok) December 13, 2024

• Vision and Strategy:
  • DeChambeau emphasized the alignment of visions between Reebok and Crushers GC, aiming to increase the visibility of golf globally and push the sport to new heights, leveraging Reebok’s legacy in disrupting sports culture.
  • Reebok CEO Todd Krinsky highlighted the company’s excitement to return to golf with an approach focused on growing the game beyond traditional boundaries, tapping into DeChambeau’s influence in bringing golf to broader sport culture.
• Impact and Expectations:
  • We’re Back: This partnership is seen as a strategic move by Reebok to reintroduce its golf line after years of absence, using DeChambeau’s popularity and success, including his two major championships and significant social media following, to attract attention.
  • Growing the Game: The collaboration includes plans for digital and social media content to engage with a broader, younger audience, aiming to make golf more accessible and appealing to new players.
• Reebok’s Golf History: The brand has a storied history in golf, notably through its partnership with Greg Norman in the 1990s, where they launched the Greg Norman Collection. The partnership with DeChambeau is a revival of this heritage with contemporary twists.

This deal signifies a new chapter for Reebok in golf, with DeChambeau at the forefront, potentially influencing both the brand’s and the sport’s direction in terms of style, technology, and market reach.