The LPGA revealed today that Callaway Golf has been named an Official Marketing Partner, and place an emphasis on access to the game for women and girls – both fans and participants.
With the collaboration, Callaway’s voice will be activated across the LPGA’s social-media platforms, bringing its expertise in golf equipment and content to women’s golf fans around the world.
Using their #TeamCallaway ambassadors – including LPGA Tour major champions Georgia Hall, Jeongeun Lee6, Morgan Pressel, Yani Tseng and Michelle Wie West – their content creation will focus around on-course action and encouraging female golf fans to enjoy the game even more.
“We’ve been proud to partner with the LPGA for many years and are excited to further cement this relationship,” said Callaway President and CEO Chip Brewer. “Callaway is the industry leader in women’s golf equipment, and this partnership offers an opportunity to connect with LPGA fans through additional collaboration on content, players, and programs that engage golfers and celebrate the game.”
Callaway is one of the top brands used on the LPGA Tour, week after week. Its products regularly headline the Darrell Survey’s list of equipment used, including No. 1 in drivers, No. 1 in irons and No.1 in putters for their Odyssey putter brand.
“Callaway has long been a supporter of the LPGA and women’s golf, and this formal partnership is just the next evolution in this relationship,” said Kelly Hyne, the LPGA’s Chief Sales Officer. “As the number of women in the game continues to grow, we are excited to bring Callaway’s expertise to our fans, both through the competition inside the ropes and our digital connections to spectators and everyday golfers.”
Beyond Tour presence and content, Callaway will provide exclusive offers and opportunities for LPGA Teachers and members of the LPGA Amateur Golf Association.