European Tour Names Zoom Its Official Unified Comms Partner

Martin Kaymer
Martin Kaymer during a press conference conducted with journalists on site and virtually via Zoom before The Betfred British Masters at The Belfry on May 11, 2021 in Sutton Coldfield, England. (Photo by Richard Heathcote via Getty Images)

The European Tour announced a partnership with Zoom Video Communications Inc, naming the video conferencing provider its Official ‘Unified Communications Partner.’

A part of the arrangement, Zoom will provide communications services to the golf tour, including virtual media press conferences, in exchange for marketing and branding opportunities across the tour’s platforms and properties.

To kickoff the deal, the new Zoom Media Centre was launched this week at The Belfry for the Betfred British Masters.

European Tour Zoom Partnership
Raphael Jacquelin walks down the 5th fairway during day one of The Betfred British Masters at The Belfry on May 12, 2021 in Sutton Coldfield, England. (Photo by Andrew Redington via Getty Images)

Zoom will reportedly “assist the European Tour to achieve its sustainability goals” moving forward, specifically contributing to its remote operations including tournament planning, which will “reduce its carbon emissions by using its virtual communications services” and other such collaborated nonsense in the future.

“We are delighted to welcome Zoom as the Official Unified Communications platform of the European Tour,” said Guy Kinnings, the Deputy CEO of the European Tour.

“The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”

Officials also said the Zoom partnership will allow the tour to become more agile or something.

“Leveraging the cloud-based and unified communications of Zoom will enable the European Tour to become even more agile as an organisation,” said Michael Cole, Chief Technology Officer at the European Tour. “And provide unparalleled levels of collaboration in the delivery of our world-class global tournaments.”

Janine Pelosi, Chief Marketing Officer at Zoom, added, “We are thrilled to enter a multi-year partnership with the European Tour. Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”

Zoom joins Rolex, BMW, Callaway, DP World, Emirates and Workday as Official Partners of the European Tour.

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