Today’s roundup we look at Srixon’s cross-promo with Sirius/XM PGA Tour Radio, Pinnacle’s close-up photo, Puma’s star relationship, Bridgestone’s infographics, Titleist’s win with Justin Thomas, Scotty Cameron’s beautiful designs, Callaway’s pink balls, Taylormade’s scary design, Adidas and DJ, Odyssey’s adjustable weights, and Cleveland goes bronze.
Srixon PGA Tour Radio
Srixon is cross promoting with Fairway of Life on Sirius/XM PGA Tour Radio and promoting its new Z series irons with a contest.
One of our favorite equipment follows on Instagram is Pinnacle. They do a nice job of standing out with simple but unique photography.
Puma’s Fall Golf Pitch
Puma Golf, with its star player Rickie Fowler, in an attempt to convey that you can still look good playing fall/winter golf.
Bridgestone Golf with a simple yet effective photo that shows off some infographics on the back of the sleeve to drive home technology and “tour performance.”
Titleist Wins With Thomas
There’s nothing better for a brand than to align itself with a winner. And in this post, Titlest incorporates CIMB Classic winner Justin Thomas in a promo for its lineup of golf equipment.
Scotty Cameron’s Sleek Designs
Scotty Cameron is one of the most valued golf brands, by Tour pros and amateur golfers alike. And the company leverages this brand identity effectively by engaging with fans on Instagram, while showing off its beautiful designs.
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On the new Select Newport 2, Scotty worked for months to fine-tune the vibration-dampening system on the that fuses the 303 stainless steel performance-matched inlay to the stainless steel mainframe. He dialed it in for a soft but solid feel that is unmatched. The new sole-to-topline inlay not only disappears from view at address, but provides a zero-miss sweet spot location. #scottycameronselect #scottycameron #theartofputting #teamtitleist
Callaway’s Pink Promo
Callaway Golf delivers its followers with a beautiful up close photo of its Chrome Soft golf balls, while also promoting Breast Cancer Awareness month.
Taylormade’s Spooky Designs
Taylormade Golf is promoting its Itsy Bitsy Spider and Ghost Tour Daytona by incorporating Halloween colors for one of its Vault promos.
When you are in business with the world’s number one and two golfers, you’re going to promote the winning alliance at each turn. In this photo, Adidas shows off its relationship with DJ in a promo for its Tour 360 shoes without even mentioning his name or showing his face.
Footjoy goes with sort of a native advertisement in this old school-looking post – which is part tip, part promo.
Odyssey’s Sleek Look
Odyssey, with a unique photo, tries to show off its modern look and design by contrasting it against a beat-up scale – which also promotes its head-weight adjustment feature.
Cleveland’s Bronze Co-Branding
Cleveland is best known for its wedges, but in this promo it markets its TFi 2135 putters while co-plugging its sister brand, Srixon golf balls.