Dustin Johnson Splits With Adidas To Focus on Building 4 Aces Brand

LIV Golf Dustin Johnson
Team Captain Dustin Johnson of 4 Aces GC and caddie Austin Johnson walk to the 4th tee during day 2 of the LIV Golf Invitational - Portland at Pumpkin Ridge GC on July 01, 2022 in North Plains, Oregon. (Photo by Jamie Squire for LIV Golf via Getty Images)

Dustin Johnson has parted ways with Adidas in order to boost the value of the 4 Aces franchise, according to a report by ESPN.

“We’ve mutually agreed to part ways with long-time Adidas athlete, Dustin Johnson,” Adidas Golf president Jeff Lienhart told the woke sports network.

“For more than 15 years, Dustin has been a great ambassador for the Adidas brand. We’ve had a front-row seat to see him win multiple major championships, ascend to the No. 1 ranking and cement himself as one of the best golfers in history — all while wearing the 3-Stripes. We wish Dustin nothing but success moving forward.”

The 38-year-old South Carolina native is an equity owner of the 4Aces GC. In order to build the team’s brand identity and franchise value, according to ESPN, “Johnson believes wearing the team’s logo on his shirt is important.”

Selling space for logos on shirts, similar to NASCAR and Formula 1, is the key to LIV Golf League’s sponsorship model.

“A major part of starting a team is establishing a brand identity and building that brand. The primary asset is the shirt,” continued the far-left sports network’s source.

“They want the entire shirt. DJ needed a clean break to start his team. He’s grateful to Adidas for letting him out of the deal.”

The sources said Johnson’s relationship with TaylorMade remains unchanged.



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