The PGA Tour and Score Media and Gaming Inc. announced a content and marketing partnership naming theScore Bet as an Official Betting Operator of the PGA Tour across the United States and Canada.
In the U.S., theScore Bet will the Tour’s fifth “Official Betting Operator,” and in Canada it will become its first “Official Betting Operator,” pending the passing of legislation and regulation, and receipt of all essential regulatory authorizations.
In Addition, as a component of the partnership, the Tour will start to integrate daily odds updates from theScore Bet within its live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms.
“The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information,” said Scott Warfield, Vice President of Gaming at the PGA TOUR.
“Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”
Aubrey Levy, Senior Vice President of Marketing and Content, theScore, added, “The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience.
“The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the U.S., and in Canada as soon as legislation allows.”