After more than three years of deliberating, constructing and fine-tuning, the Tour lifted the veil Monday on PGA Tour University, its new program designed to give the top Division I senior golfers post-college playing privileges on its various developmental tours, including the Korn Ferry Tour.
“This is a massive opportunity for the Tour to make an impact,” said Brendan von Doehren, the Korn Ferry Tour’s senior director of tournament and membership affairs, and the program’s brainchild. “We want to have the best players in the world come through our tours. This is going to really help in that.”
The benefits will run both ways when PGA Tour U is officially launched this fall. Not only will the Tour inherit the best talent in the college game each summer, strengthening the depth of its fields and increasing its profile and marketability, but college players will now be incentivized to stay in school, honing their games and gaining experience, with a select handful of program graduates each year being handsomely rewarded for their college performance with tour membership.
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