Pro Golf Weekly

Quick Clip: How Shotlink Technology Works

Shotlink is the PGA Tour technology that records shots from each player during a tournament, in real time, allowing for shots to be analyzed and viewed instantly through various platform apps (i.e. online, TV).

The vision of the system, according to the PGA Tour, is to: “Turn data into information, information into knowledge, and knowledge into entertainment.”

This video from Tour partner Skratch provides a nice little backgrounder on the Shotlink technology, and its history.

Exit comment: You have to admire the chutzpah of the PGA Tour, a billion dollar enterprise, using “volunteers” as part of Shotlink’s data gathering process. At least they recognized them as their “most important asset.”


Credit: PGA Tour, Skratch


Jeff Smith

Jeff is a writer and content producer for Pro Golf Weekly. He is working on a book, documenting the 2017 and 2018 seasons on the major golf tours.

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