TAG Heuer has named Tommy Fleetwood as its new brand ambassador for its line of ‘Connected’ watches and accompanying golf app.

In his new role as pitchman, the 30-year old Englishman will work alongside TAG Heuer’s software engineers to build on the app’s success since its launch in 2019.

“I’m thrilled to be joining the TAG Heuer family and very proud to have been chosen as the ambassador of the TAG Heuer Connected watch and golf app,” said Fleetwood in a press release.

“This timepiece is both technologically impressive with its advanced easy to use features and a true style statement that will stand on and off the course.”

TAG Heuer’s full-featured app has been downloaded and installed by over 200,000 golfers worldwide. Some of its top features include 3D mapping, distancing, shot tracking, scorecards, and stats.

The app was developed to boost TAG Heuer Connected watches.

“With its ability to enhance any player’s game, the TAG Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond,” TAG Heuer’s CEO Frédéric Arnault said.

“We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our watch and we wish him a very successful season ahead.

“We are also looking forward to working with him to take the app even further, and help players refine their strategies, improve their accuracy and remove the guesswork so they can focus on enjoying the game.”

On the web: TagHeuer.com