Pro Golf Weekly

Trevino Mocks Equipment Makers’ “Bunch of Baloney” Marketing Claims

Lee Trevino was playing in the celebrity portion of last weekend’s American Family Insurance Championship, along with Derek Jeter, and the six-time major winner was asked his thoughts on today’s modern game.

Lee Trevino during a youth clinic at The Greenbrier Classic in 2017. File Photo Credit: Getty Images/Jared C. Tilton

As is the case with Trevino, let’s jut say he doesn’t exactly stick to the talking points. After talking about the advantages today’s golfers have in terms of data and technology, Trevino jokingly called out the marketing campaigns of equipment manufacturers for claiming that each successive model of its drivers will add “seven yards” to tee shots.

“There’s a lot of misrepresentation when these companies talk about this driver’s seven yards longer than the last one we sold you, because if that was the case, Callaway — I’ve been using Callaway for a long time and I get all the new drivers,” said Trevino, half jokingly.

“For the last seven years I’ve had about eight new drivers and they keep telling me that I’m going to get seven yards longer with each driver.

“I figure I should be chipping on par 4s, you understand? It’s a bunch of baloney is what it is. It’s a bunch of baloney.”

Kevin Reid

Kevin Reid is a Pro Golf Weekly producer and contributor.

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DATES 1/10-13, 2019
TOUR PGA
EVENT Sony Open
COURSE Waialae Country Club
LOCALE Honolulu, Hawaii
TV GOLF
PURSE $6,400,00
WIN SHARE $1,152,000
OWGR PTS 50
DEFENDING Patton Kizzire

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