Tagged: marketing
Sandals Resorts Names Greg Norman Its Global Golf Ambassador
Greg Norman and Sandals Resorts International announced today that the two-time British Open champion will serve as Global Golf Ambassador for all of Sandals...
7 Unique Hat Sponsors at the Wells Fargo Championship
Most PGA Tour players have a sponsor slapped on their hats that we're all familiar with: such as Titleist, Callaway, Wilson and whatnot. But...
Valspar Championship Brand: Tee Markers, Flags, Caddie Bibs, Quiet Signs, and Whatnot
The 20th edition of the Valspar Championship tees off on Thursday from the Copperhead course at the acclaimed Innisbrook Resort and Golf Club in...
How Deane Beman Repurposed a Collection of Tournaments and Players into the PGA Tour
Deane Beman, the second PGA Tour Commissioner - and arguably its most consequential, recently appeared on the Golf Channel to talk about his time...
When Nike Signed Jason Day Because Brooks Koepka Wasn’t Relevant Enough on Sundays of...
Looking back at this ESPN article, I'm left with one question: Was Nike's decision maker fired?
In this report, dated Sep. 13, 2016, Darren...
Trevino Mocks Equipment Makers’ “Bunch of Baloney” Marketing Claims
Lee Trevino was playing in the celebrity portion of last weekend's American Family Insurance Championship, along with Derek Jeter, and the six-time major winner...
Sergio Pre-Games With Koala Bears in Australia
What's that saying... When in Rome do as the Romans? Or when visiting a foreign land, follow the customs of those who live in...
Taylormade’s Brand Scores Back-to-Back Big Wins
Taylormade has scored in the last couple of big-time Tour events, in terms of brand impressions and TV exposure.
First, Dustin Johnson and Jon...
Brands: What Sergio Garcia Wore, Played to Win The Masters
After many years of heartbreak at major tournaments, Sergio Garcia finally got the job done with a birdie on the first playoff hole to...
Bridgestone’s New Golf Ball Ad Is Absolutely Wild
This new advertisement from Bridgestone Golf, starring Tiger Woods, is absolutely wild.
Well, it's wild in an animal sort of way.
https://www.instagram.com/p/BRmNmunAS7L/?taken-by=bridgestonegolf
The video is promoting...
Brands: What Adam Hadwin Wore, Played To Win The Valspar Championship
The first time winner on the PGA Tour, Adam Hadwin will be getting a whole bunch of perks from capturing the one-shot victory at...
Brands: What Dustin Johnson Wore, Played To Win In Mexico
Going back to last summer's U.S. Open, through a span of just 15 PGA Tour starts, Dustin Johnson has recorded 5 wins, and 2...
Brands: What Rickie Fowler Wore, Played To Win The Honda Classic
Rickie Fowler, who has been an excellent ambassador for many years, captured the win at The Honda Classic by maintaining his 4 shot 54-hole...
Brands: What Dustin Johnson Wore, Played To Win At Riveria
Dustin Johnson had himself quite the entertaining week with his fiancée, Paulina Gretzky, announcing they are expected another child. In addition, Johnson also won...
Brands: What Jordan Spieth Wore, Played To Win At Pebble Beach
One of the best ambassadors in the game today, Jordan Spieth, captured his 9th career victory on the PGA Tour and everyone of those...
2017 TaylorMade M Series Now Available In Golf Shops
TaylorMade launched its 2017 M series to the public this week, down at the PGA Show in Orlando.
On Instagram, the Carlsbad-based golf equipment...
Brands: What Justin Thomas Played & Wore For Historic 59
Justin Thomas became the youngest player in PGA Tour history to shoot a sub-60 round in tournament play when he carded a 59 in...
Jim Furyk Joins Twitter, Follows These 23 Accounts
Jim Furyk, like many his age (47), had never been on Twitter before today. And who can blame him!?
Twitter is known as a...
10 Things To Know About Tiger’s Deal With Bridgestone Golf
Tiger Woods signed a multi-year deal with Bridgestone Golf last week to exclusively play and promote its golf ball. The deal is reportedly worth...
Equipment Instagrams: Titleist Prototypes, Cleveland Campaigns, Srixon Stats, More
Golf equipment manufacturers effectively, and strategically, use social media channels to market their wares, specifically via Instagram. For the 2016-17 golf season, Pro Golf Weekly will regularly highlight the marketing efforts of the leaders in the golf equipment marketplace.
