LIV Golf has reportedly signed David Feherty to be its lead broadcast analyst.
The New York Post reported that NBC has split with the popular golf analyst, and that the 63-year-old Texan via Northern Ireland will be joining LIV Golf as its lead analyst and media liaison.
A five-time winner on the European Tour, Feherty started his TV career with CBS in 1997 as an on-course reporter before moving to NBC and the Golf Channel in 2016, where he produced his own self-titled interview series.
According to the report, Feherty will work 10-12 events per year as an analyst, while also providing consulting services throughout the year. He will also relaunch his interview series in a yet to be determined form.
An extremely popular personality in the golf world, Feherty has the potential to give the breakaway tour more credibility than even its star players.
“Feherty is such a beloved and well-known personality in golf. This is big time get for LIV Golf,” said Tom Gorman, a Boston-based golf writer and media analyst.
“He will help normalize the tour while humanizing its players through his inimitable storytelling ability.”
This news follows the report that Charles Barkley was preparing to meet with LIV Golf about a possible media role as well.
“I’m gonna meet with LIV,” said Barkley, during an appearance on the Next Round Golf Show.
“To be always transparent and honest, they called me and asked me if I’d meet with them. I said yes. Nothing’s imminent. I actually don’t know everything they want from me or what they technically want me to do. But you have to always look at every opportunity that’s available.
“So, to answer your question, yes, I’m gonna one-hundred-percent meet with LIV.”
Barkley, a former NBA star and in-studio analyst for NBA on TNT, is an avid golfer and has appeared as an analyst on Capital One’s broadcast of The Match on TBS/TNT. Pairing Feherty with the basketball Hall of Famer in some form, would play into LIV’s signature tagline: “Golf But Louder.”
LIV Golf has six more events left on the calendar in 2022 with the next tournament set for July 29-31 at Trump National Golf Club Bedminster in New Jersey.