The PGA Tour announced an agreement with social media giant Facebook that will market its ‘PGA TOUR Live‘ broadcast property. The marketing campaign will have the billion-dollar golf brand offering live coverage of the final two rounds of eight (8) select tournaments as a way to tease its video streaming subscription service.
Airing on ‘Facebook Watch’ – the social media giant’s premium content channel, the PGA TOUR LIVE feed will be broadcast for free, and will follow two featured groups of the weekend’s final two rounds.
The marketing campaign will kick off with this week’s Travelers Championship, and conclude with The Northern Trust – the first leg of the FedExCup Playoffs.
Five of the Tour’s lowest-rated tournaments, annually, will also be part of the marketing package, including The National, The Greenbrier, John Deere Classic, RBC Canadian Open, and Wyndham Championship. The final year of the WGC-Bridgestone Invitational will also be stream-teased.
“The Tour folks are hoping that fans will be enticed enough with the teased stream on Facebook that they’ll pull out their credit card and purchase a subscription for the playoffs,” said a source familiar with the deal. “They’ve done similar stream teases with Twitter.”