Golf equipment manufacturers effectively use social media channels to market their wares. For the 2016-17 golf season, Pro Golf Weekly will highlight some of the marketing efforts of the leaders in the golf equipment marketplace.
Brands will include Cleveland, Wilson, Titleist, Bridgestone, Nike, Callaway, TaylorMade, Srixon, Odyssey, Adams, PING, Cobra, Top-Flite, Mizuno, and PXG, among others.
Today’s roundup we look at Cleveland’s technology branding, Wilson’s new reality show, Callaway’s web documentary, Taylormade’s biggest star, PXG’s stamping campaign, Bridgestone’s relationship with a Ryder Cup hero, and PING’s new iBlade irons.
Cleveland Golf continues campaign to market its technology called ‘Feel Balancing’.
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Did you know? With our new Feel Balancing Technology, we added a microcavity inside the hosel and shortened the hosel. This allows 9 grams of mass to be optimally redistributed in the head for a more centered CG location. This improves feel and tightens shot dispersion, giving you maximum control.
Wilson Golf gives us a behind the scenes look at their new reality series on the Golf Channel called Driver vs Driver.
Callaway is marketing its new short documentary called ‘Golf Lives’ starring a rapper named Scarface.
Taylormade recently re-upped with its star duo of Jason Day and Dustin Johnson. It is smartly leveraging the Ryder Cup to market its relationship with DJ to push its brand.
Adidas, which owns Taylormade, is also capitalizing on the Ryder Cup to show off its star partner.
PING is marketing its new iBlade irons which have received positive reviews.
Like Adidas/Taylormade, Cobra is using its star’s success in the Ryder Cup to market and brand.
PXG effectively uses social media to market itself as an outsider/game-changer in the industry, from its black branding colors to its patented custom technology and design.
Bridgestone Golf also jumps on the Ryder Cup wave to market one of its biggest stars, Brandt Snedeker.