Good Good Golf recently secured a $45 million investment from a group that includes Creator Sports Capital, Manhattan West, Sunflower Studios, and Peyton Manning’s Omaha Productions.
The funding round, announced on March 20, 2025, was led by Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, and includes participation from over 50 investors, many tied to the golf world.
Manning’s Omaha Productions is highlighted as a significant backer. The investment aims to help Good Good Golf expand its management team, enhance live events, and grow its golf product offerings, building on its success as a popular YouTube channel with over 1.75 million subscribers.
This is going to be Good (Good). pic.twitter.com/FINmI7czDD
— Omaha Productions (@OmahaProd) March 20, 2025
The Good Good team has collaborated with the likes of pro golf superstars Bryson DeChambeau, Rickie Fowler and Wyndham Clark. It recently started to sponsor PGA Tour golfers, including 2023 PGA Championship breakout star Michael Block – a club pro, as well as Beau Hossler and Joel Dahmen.
Manning himself expressed excitement about the partnership, noting the brand’s creative content and his hope that it might improve his own golf game.
