According to a press release from the Greg Norman Company, the iconic colorful shark logo that we’ve all come to recognize, plastered on shirts and hats on a Marshall’s clearance rack, has been updated.
The “preeminent golf-inspired global corporation” hired “the lauded” creative agency NSG/SWAT of NYC to update the brand’s “evolution.”
Norman reportedly paid well over seven figures for the logo/brand upgrade. Absolutely amazing!
The first thing you will notice is the shelving of the famous 4 color blend. In its place is the creative use of a single monotone look. Additionally, the text ‘Greg Norman’ has been brilliantly added below the shark – with no space between Greg (regular weight) and Norman (bold weight), which is a stroke of genius.
The shark artwork has been rotated by about 5 degrees along with some lengthening and sharper edging to stress “growth” presumably. They also took advantage of Photoshop’s slick eraser tool and removed the shark’s nostril.
“We selected NSG/SWAT as our brand partner because of their entrepreneurial spirit and bespoke creative solutions not found at the large-agency model,” said Ali Osiecki, VP, Marketing at Greg Norman Company.
“We were thrilled to work alongside their elite team of creators as they helped us identify our brand story and authentically reflect our transformation both visually and strategically.”