The LPGA and SknVue today jointly announced a strategic partnership in support of SknVue’s Skn in The Game campaign.
Through this partnership, SknVue will provide the LPGA with education, cutting-edge tools and actionable skin-wellness plans for players, fans, supporters and golf enthusiasts worldwide to halt the epidemic of skin cancer in the golf community.
“Early detection brings hope to all who are in the fight to stop the incidences of skin cancer,” said Randy Wyant, SknVue co-founder and CEO, a former healthcare executive.
“We are eager to launch this partnership with the LPGA around the Skn in The Game campaign since it puts a much-needed spotlight on skin cancer in golf and the urgency to do something about it now.
“Skn in The Game is an immediate, urgent global call-to-action campaign for everyone to pay attention to their skin wellness, and this exciting LPGA partnership will alert the global golf community about the often hidden and silent dangers of skin cancer and offer hope in the fight against this survivable disease.”
The Skn in The Game campaign is designed to help reduce the growth and incidences of skin cancer with forward-thinking education, early detection programs, health screenings, and breakthrough technologies to slow the alarming rise of skin cancer, now the fastest growing cancer in the world, nearing pandemic levels.
According to experts, golfers face a significant health risk from habitual sun risk that can lead to skin cancer. When detected early, the five-year survival rate for melanoma is 99%. Education and early detection are of paramount importance.
“Working outside in the sun is part of the job description of an LPGA Tour player, so proper sun safety is a top priority,” said Mike Whan, LPGA Commissioner. “This also goes beyond our players, to our caddies, staff, fans and partners.
“We’re excited to partner with SknVue and the life-saving technology that they are bringing to the market, to help address a disease that impacts so many.”
LPGA Tour players Tiffany Joh and Kendall Dye are skin-cancer survivors. LPGA Commissioner Emeritus Charles S. Mechem Jr. is also a skin-cancer survivor and veteran of two Mohs surgeries. Additionally, countless Tour veterans have shared personal stories with SknVue of family and friends impacted by skin cancer.
“I am delighted to learn that the LPGA is joining forces with SknVue to promote awareness around skin cancer in golf,” said two-time major champion, golf broadcaster and SknVue Board member Dottie Pepper.
“Since we spend so much time outdoors and in the sun, playing, practicing and watching, we need consistent reminders to pay attention to our skin and learn steps we can take to prevent skin cancer. That’s why I emphatically put my Skn in The Game to support this partnership. I’ve had skin cancer myself, so this is personal for me.”