The Valspar Championship's flag and 'Quiet Please' sign. (Getty Images)
The 20th edition of the Valspar Championship tees off on Thursday from the Copperhead course at the acclaimed Innisbrook Resort and Golf Club in Palm Harbor, Florida.
Located on the west coast of the Sunshine State, Palm Harbor is about 22 miles north of St. Petersburg and west of Tampa. Those watching the Valspar on TV, or streaming on PGA TOUR LIVE, will notice that Innisbrook – with its sloping fairways, bordered by tall pines and oaks – looks more like a golf course in Georgia or the Carolinas. This is due to Palm Harbor’s hilly geography which is unique in Florida.
What’s also unique are the Valspar’s branding colors. All of them!
Self-coined the “most colorful PGA TOUR tournament in the world,” the Valspar is, well, very colorful. If you’re into more clean-lined styles with a set color palette, the Valspar’s not going to be for you, but…
Let’s look at how the Valspar presents itself as a PGA Tour brand:
Valspar Championship Logo
The official Valspar Championship logo is an upside down paint brush, acting as a tee for a golf ball. The ‘valspar’ font is lower case while the ‘CHAMPIONSHIP’ is all uppercase. (Credit: Valspar Championship)
Valspar Championship Flagstick
A view of the Valspar’s Masters-yellow flagstick during the 2018 edition of the championship at Innisbrook Resort Copperhead Course. (Photo by Michael Reaves/Getty Images)
Valspar Championship Tee Markers
Valspar paint cans are used as tee markers. Here they sit on a tee box during the 2015 edition of the Valspar Championship at Innisbrook Resort Copperhead Course. (Photo by Sam Greenwood/Getty Images)
Valspar Championship Tee Signage
The multi-blended color signage on the back of the tee boxes is used for branding the title sponsor across TV, video, and photography media. The structure itself is meant to represent a home, replete with the solid Valspar paint and trim, along with a stone foundation and flower pots. This photo was taken during the 2019 edition. (Photo by Cliff Welch/Icon Sportswire via Getty Images)
Valspar Championship Trophy
Jordan Spieth poses with the trophy after winning the 2015 Valspar Championship. The trophy represents “a dramatic brush stroke painting a golf ball,” according to the designer Malcolm DeMille. (Photo by Sam Greenwood/Getty Images)
Valspar Championship ‘Quiet Please’ Sign
A marshall holds a “Quiet Please” sign during the 2017 Valspar Championship at Innisbrook Resort Copperhead Course. The sign is a cut out of the Valspar Championship logo. It comes in several colors. (Photo by Mike Lawrie/Getty Images)
Valspar Championship Caddie Bib
Jordan Spieth and caddie Michael Greller during the 2018 Valspar Championship at Innisbrook Resort. The Valspar’s caddie bibs come in several shades of solid colors, including Home Depot orange. (Photo by Michael Reaves/Getty Images)
Valspar Championship Tee Box Hole Signs
The tee box hole signs of the Valspar Championship are also not a standard color, and are painted in several solid colors. (Credit: Valspar Championship Guide)
