The Skins Game is set to return to Thanksgiving week in a modernized format. Pro Shop, a new golf media company led by “Full Swing” executive producer Chad Mumm, has announced a deal with content developer Propagate Content, along with approval from the PGA Tour, to relaunch The Skins Game for the first time since 2008.

The event will be held on Black Friday after Thanksgiving in 2025, showcasing the PGA Tour’s best players in a format that deviates from traditional golf presentations.

“The Skins Game embodies everything we strive for at Pro Shop — celebrating the rich traditions of golf while creating premium entertainment that resonates with today’s modern audience,” said Mumm, co-founder of Pro Shop.

“We’re thrilled to partner with Propagate and the PGA Tour to reimagine this legendary competition, blending the game’s storied history with fresh energy and excitement for a new generation of fans.”

Originally introduced in 1983 as an unofficial money event on the PGA Tour, The Skins Game became a staple of the sports calendar, showcasing high-stakes competition among golf’s biggest stars, including Arnold Palmer, Fred Couples, Jack Nicklaus, Gary Player, and Tiger Woods.

“Reimagining an iconic event like The Skins Game in a retro-modern way that engages today’s sports fans is exactly why the PGA Tour has partnered with Pro Shop,” said Chris Wandell, PGA Tour SVP, Media, and Pro Shop board member.

“We look forward to seeing how the newest iteration of the Skins Game unfolds as Pro Shop and Propagate identify cast, format and creative approach.”

Details, such as the lineup of players, the prize money, and the venue are still to be determined.

The return of The Skins Game is seen as an effort to celebrate the rich traditions of golf while creating premium experiences that resonate with today’s modern audience.