LPGA To Unveil KPMG’s Game-Changing Data Analytics Solution

KPMG Performance Insights will be unveiled during the KPMG Women's PGA Championship. (Getty Images/PGW Graphics)

The LPGA announced today that KPMG will unveil a game-changing analytics platform that will allow end-users to gain a better understanding of its performance data.
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Titled KPMG Performance Insights, the data analytics program will be revealed this week at the 2021 KPMG Women’s PGA Championship at Atlanta Athletic Club and employed across all Tour events.

The LPGA has embarked on a rigorous program over the past five years to reorganize their historical scoring and statistical database.

The KPMG Performance Insights will deliver advanced analytics and full-field shot-level data such as strokes-gained, proximity averages and performance indexing, and promises to be the next step toward the long-term progression of data on the LPGA Tour.

Providing critical statistics for players to analyze and improve their performance, KPMG Performance Insights‘ will also be utilized within the LPGA’s media landscape through in-broadcast assimilation and features, including data insights and storytelling.

“Statistics and scoring are key elements in telling truly dynamic stories of our LPGA Tour players,” said Kelly Hyne, the LPGA’s Chief Sales Officer in a released statement.

“This new partnership will provide us with the next level of advanced data to enhance the storytelling for our players and key stakeholders.

“We are proud to have a partner like KPMG that continues to show their commitment to our players and the women’s game as a whole.”

KPMG also will enable the LPGA to amplify their use of this new technology to best serve the needs of the LPGA’s other key allies, including media, coaches and fans.

“KPMG is delivering this transformative business solution to the LPGA Tour, bringing our firm’s industry-leading capabilities in the data and analytics space to change the game,” said Paul Knopp, KPMG U.S. Chair and CEO.

“With KPMG Performance Insights, more data will be captured, analyzed and integrated from every shot and every round than ever before. The platform will change the way in which players, coaches, media and fans experience women’s golf.”

Stacy Lewis added, “As a player who has competed on the LPGA Tour for more than a decade, it’s hard to put into words what this program will mean to me and all of the players.

“The insights, data and statistics will help me improve my performance and the way I approach each shot, round and tournament.

“From creating the best major we play, to being a catalyst for change for maternity leave policies across our sport, to now creating this new solution that our game so desperately needs, KPMG continues to raise the bar.”

The preceding post via LPGA Tour Press Release.


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