The Ladies European Tour announced that Titleist has been named an ‘Official Partner’ of the women’s pro golf tour.
According to the statement, Titleist will provide its Pro V1 golf balls to practice ranges at events on the LET’s 2021 schedule. This will be Titleist’s first year as an ‘Official Partner’, but the relationship was established in 2020, when the ball maker supplied Pro V1s for the LET’s return to play at the Scottish Open in August and continued through to the season finale in Spain.
As part of the brand’s commitment to women’s golf, both organizations will be donating one-hundred percent of each tournament’s ball allocation to causes and charities, including respective junior golf programs, and/or direct to the host venue.
“Titleist is committed to supporting the women’s game on all levels,” said Alexandra Armas, Ladies European Tour, CEO.
“And we are delighted to welcome such a prestigious brand to the LET family as an ‘Official Partner’. It is really exciting when relationships like this flourish and, together with Titleist, I am confident that we can continue to ‘Raise Our Game’ and deliver an outstanding season for our members.”
Matthew Johnson, Titleist’s general manager in the UK, said: “We are proud to partner with the LET for the next three years and see this as a great fit for our respective organisations. Titleist has supported LET players for many years, and this new partnership will give the players the opportunity to practice, as well as play, with the no.1 ball in golf.
“At the core of the Titleist business is improving the accessibility of our products and services for any dedicated golfer, so we’re excited that this association will also provide opportunities to support local community programmes and collaborate on many more great initiatives in helping raise awareness, interest and participation in women’s golf.”