For quite some time now, equipment manufacturer’s primary focus has been distance. It’s been about trying to bait the average golfer into getting more distance with the same swing. But with the Callaway Big Bertha Fusion Driver and Fairway Woods, it’s all about forgiveness.
Big Bertha Fusion promises to deliver greater forgiveness drive after drive. Greater forgiveness means straighter ball flights on mis-hits, which in turn would lead to an increase in the average driving distance for the golfer. With the Big Bertha Fusion driver, Callaway claims to have built their most forgiving driver.
So, how exactly does Callaway manage to do this?
Super High MOI
Callaway has developed an innovative clubhead design that starts with an aerospace-grade titanium exoskeleton called an EXO-CAGE. The EXO-CAGE is fitted with a crown and sole composed of an ultra-light, ultra-strong material called triaxial carbon. This increases the MOI which in turn increases forgiveness.
Low and Deep Center of Gravity
Big Bertha Fusion’s new head shape is longer from front to back as compared to traditionally shaped drivers, creating a geometry that maximizes head dimensions, minimizes weight and allows for an extremely deep CG location. The exceptionally deep CG location makes it easy to launch the ball on a high, strong, long-carrying flight.
“Draw-bias” helps counteract a player’s slice-producing swing flaws by negating fade-spin to soften a slice and encourage a draw, both of which promote more distance. Key among Big Bertha Fusion’s draw-bias features is the strategic positioning of a significant amount of weight in the heel area.
Fast and Forgiving Face Design
Callaway’s next-generation R•Moto clubface technology expands the portion of the face that delivers fast ball speed to give you more distance on off-center hits. Not only that, it expands the fast-speed area into places where you’re most likely to mis-hit the ball — high and toward the toe, and low and toward the heel.
Fast Swing Speed
Big Bertha Fusion offers an unlikely combination of lower total weight and fast head aerodynamics, allowing you to easily increase head speed without swinging harder. Key to the advanced aerodynamics is the Speed Step. Designed with the help of aerospace engineers, the Speed Step is precisely shaped and positioned to improve how air flows over the crown to generate faster head speed.
The Callaway Big Bertha Fusion Driver can be pre-ordered from Sept 9 and will be in stores from Sept 30. It will retail for $399.
Pre-Order: September 9, 2016
In Stores: September 30, 2016
Retail Price: $399
Stock Shaft: Options between UST Recoil and Mitsubishi’s Diamana Red.
Lofts: 9.5°, 10.5° and 13.5° with the company’s OptiFit adjustable loft system (-1° to +2°), 15°, 18° and 21° with no adjustability.
Shaft Length: Callaway offers two stock shaft lengths (drivers), 44.5” and 45.5”. The shorter length promotes more head control and a higher smash factor for high ball speed; the longer length promotes faster swing speed for high ball speed.