Tim Rosaforte, the Golf Channel insider, who lost his battle with Alzheimer’s Disease this week, is being honored at the Sony Open as players, caddies, and officials are wearing purple ribbons to pay tribute.

The American Alzheimer’s Association picked purple as their signature color, because it “combines the calm stability of blue and the passionate energy of red. Purple makes a statement about our Association and our supporters: we are strong and unrelenting in the fight against Alzheimer’s disease.”

Rosaforte was a senior writer at Golf Digest and its sister publication Golf World for more than 20 years, and also worked at Sports Illustrated, Golf Channel and NBC before being forced to retire in 2019 because of Alzheimer’s.

Rosaforte was survived by his wife, Genevieve, daughters Molly and Genna and three grandchildren.