The new Callaway Chrome Soft golf balls are finally available.
In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.
The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.
While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.
From Chicopee to the first tee ??
Turn the volume ? and experience the making of the Graphene-infused #ChromeSoft golf ball in Flow Motion. https://t.co/2ikLuhmYpt #CallawayCreate pic.twitter.com/eBakwcUk15
— Callaway Golf (@CallawayGolf) February 16, 2018