Pro Golf Weekly

Fast Motion: The Making of Callaway’s New Chrome Soft

The new Callaway Chrome Soft golf balls are finally available.

In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.

The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.

While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.

Jeff Smith

Jeff is a writer and content producer for Pro Golf Weekly. He is working on a book, documenting the 2017 and 2018 seasons on the major golf tours.

Add comment

Up Next On Tour

DATES 11/29-12/2, 2018
TOUR PGA
EVENT Hero World Challenge
COURSE Albany
LOCALE New Providence, Bahamas
TV GOLF
PURSE $3,500,00
WIN SHARE $1,000.000
OWGR PTS 48
DEFENDING Rickie Fowler
-----------------
TOUR EUROPEAN
EVENT Australian PGA Championship
COURSE RACV Royal Pines Resort
LOCALE Gold Coast, Queensland, AUS
TV GOLF
PURSE $2,000,000
WIN SHARE $191,660
OWGR PTS 20
DEFENDING Cameron Smith

SUBSCRIBE

IT’S FREE. NO CATCH.

Like Us On Facebook

Advertisement