Pro Golf Weekly

Fast Motion: The Making of Callaway’s New Chrome Soft

The new Callaway Chrome Soft golf balls are finally available.

In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.

The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.

While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.

Jeff Smith

Jeff is a writer and content producer for Pro Golf Weekly. He is working on a book, documenting the 2017 and 2018 seasons on the major golf tours.

Add comment

Up Next On Tour

DATES 10/11-14, 2018
TOUR PGA
EVENT CIMB Cassic
COURSE TPC Kuala Lumpur
LOCALE Kuala Lumpur, Malaysia
TV GOLF
PURSE $7 million
WIN SHARE $1.26 million
OWGR PTS 48
DEFENDING Pat Perez
-----------------
TOUR EUROPEAN
EVENT Sky Sports British Masters
COURSE Walton Heath GC
LOCALE Surrey, England
TV GOLF
PURSE $4 million
WIN SHARE $525k
OWGR PTS 38
DEFENDING Paul Dunne
-----------------
TOUR LPGA
EVENT LPGA KEB Hana Bank Championship
COURSE SKY72 Golf & Resort
LOCALE Incheon, South Korea
TV GOLF
PURSE $2 million
WIN SHARE $300k
DEFENDING Jin Young Ko
-----------------
TOUR CHAMPIONS
EVENT SAS Championship
COURSE Prestonwood CC
LOCALE Cary, NC
TV GOLF
PURSE $2.1 million
WIN SHARE $315k
DEFENDING Colin Montgomerie

SUBSCRIBE

IT’S FREE. NO CATCH.

Like Us On Facebook

Advertisement