Fast Motion: The Making of Callaway’s New Chrome Soft

The new Callaway Chrome Soft golf balls are finally available.

In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.

The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.

While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.

Jeff Smith

Jeff is a writer and content producer for Pro Golf Weekly. He is working on a book, documenting the 2017 and 2018 seasons on the major golf tours.

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