Pro Golf Weekly

Fast Motion: The Making of Callaway’s New Chrome Soft

The new Callaway Chrome Soft golf balls are finally available.

In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.

The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.

While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.

Jeff Smith

Jeff is a writer and content producer for Pro Golf Weekly. He is working on a book, documenting the 2017 and 2018 seasons on the major golf tours.

Add comment

Up Next On Tour

DATES 8/16-19, 2018
TOUR PGA
EVENT Wyndham Championship
COURSE Sedgefield CC
LOCALE Greensboro, NC
TV GOLF/CBS
PURSE $6,000,000
WIN SHARE $1,080,000
DEFENDING Henrik Stenson
-----------------
TOUR EUROPEAN
EVENT Nordea Masters
COURSE Hills Golf Course
LOCALE Gothenburg, Sweden
TV GOLF
PURSE $1,500,000
WIN SHARE $250,000
DEFENDING Renato Paratore
-----------------
TOUR LPGA
EVENT Indy Women in Tech Championship
COURSE Brickyard Crossing Golf Club
LOCALE Indianapolis, Ind.
TV GOLF
PURSE $2,000,000
WIN SHARE $300,000
DEFENDING Lexi Thompson
-----------------
TOUR CHAMPIONS
EVENT DICK'S Sporting Goods Open
COURSE En-Joie Golf Club
LOCALE Endicott, NY
TV GOLF
PURSE $2,050,000
WIN SHARE $307,500
DEFENDING Scott McCarron

SUBSCRIBE

IT’S FREE. NO CATCH.

Like Us On Facebook

Advertisement