Fast Motion: The Making of Callaway’s New Chrome Soft


The new Callaway Chrome Soft golf balls are finally available.

In this marketing video, to coincide with its product launch, Callaway goes with a Fast Motion Assembly production, which uses high-speed footage to condense the lengthy process of manufacturing – in this case golf balls.

The idea behind this kind of production is to compress a lengthier video into a more consumable and engaging piece of content.

While I wouldn’t call it “mind-blowing,” it is an effective piece of marketing content.


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