The LPGA announced a social marketing campaign today, led by Michelle Wie West, which will promote women’s golf, while also seeking to increase the participation among “girls of color.”
The campaign is called #HoodieForGolf.
The player-led campaign includes athletes, celebrities, influencers and fans around the world in celebration of the LPGA and its impact on the game of golf.
“We wanted to create this hoodie to help elevate the visibility of women’s sports,” said Wie West, a five-time LPGA Tour winner and a Player Director on the LPGA Board of Directors.
“More importantly, this is an opportunity to raise money for two charities that are working to change the face of golf and increase participation and representation of girls of color.”
Since 1950, when the original 13 Founders created the LPGA, the Association has been working to change the face of golf.
The #HoodieForGolf, a cotton-candy-colored tie-dyed hoodie available on LPGAProShop.com, follows in the footsteps of the WNBA’s #OrangeHoodie and SheIsSports’ #WomenWorthWatching campaigns, increasing and amplifying the visibility of women’s sports.
All proceeds from sales of the limited-edition hoodie, with a design inspired by Wie West, will jointly benefit the LPGA Renee Powell Fund and the Clearview Legacy Foundation.
Renee Powell, the head golf professional at her family-owned Clearview Golf Club, was the second African American woman to play on the LPGA Tour. Her father, Bill Powell, was the first African American person to start a golf club when he founded Clearview in East Canton, Ohio in 1946.
“To me, it is so important to blend history with future and that is exactly what the hoodie project does,” said Powell, an LPGA Tour Member since 1967.
“The hoodie project benefits the Clearview Legacy Foundation that includes Clearview Golf Course, which is celebrating its 75th anniversary, and the LPGA Renee Powell Fund, which gives all girls the opportunity to be included and is changing the future face of golf.
“I am not only honored but more than that proud to be a change factor in what this game looks like. Only when little girls see someone that looks like them will they feel confident and comfortable to jump in and try something different.”
The LPGA Renee Powell Fund, established in 2020, provides need-based grants to LPGA*USGA Girls Golf programs to increase participation by girls in Black communities. The grants provide access, instruction, equipment and additional resources to introduce girls to golf and keep them in the game.
LPGA Press Release was used to compile news post.