The PGA Tour announced two new agreements that they claim will “enhance monitoring capabilities” as part of an expanded PGA Tour Integrity Program.
A new partnership with U.S. Integrity, paired with an extension of the tour’s existing relationship with Genius Sports, will provide the multi-billion-dollar non-profit with “best-in-class bet monitoring services” through 2024.
“U.S. Integrity is proud to partner with the PGA Tour and assist with maintaining the integrity of its golf competition across the world,” said U.S. Integrity’s CEO Matty Holt.
“U.S. Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients.
“We are looking forward to working with the premier golf tour in the world, featuring the biggest names. All our partners are committed to the highest integrity standards, and they are no exception.
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at U.S. Integrity.”
The PGA Tour Integrity Program, established January 1, 2018, covers all facets of competition and operations on the Tours overseen by the PGA Tour, including players and their support teams, all tournament staff and volunteers, and all tour employees.
“We are excited to partner with U.S. Integrity, as we look to continue ensuring the integrity of the PGA Tour,” said PGA Tour VP of Gaming Scotty Warfield.
“U.S. Integrity along with Genius Sports’ commitment to protecting our sport, as well as their proactive approach, will play a pivotal role in assisting our operations with monitoring sports betting across our Tours.”
In addition to a continuation of the TOUR’s longstanding partnership with Genius Sports, U.S. Integrity will provide supplementary integrity-monitoring services via its proprietary dashboard, in an effort to proactively identify irregular contest-level, officiating and wagering patterns by conducting analysis across many data sets.
“We are delighted to extend our historic partnership with the PGA TOUR. As the sports betting landscape rapidly evolves across the U.S., it is imperative that sports are proactive in protecting the integrity of their competitions,” said Stevey Thurley, Head of Integrity Partnerships at Genius Sports.
“This partnership ensures the PGA TOUR continues to benefit from Genius Sports’ Bet Monitoring technology and Education services, as well as utilizing ‘Genius Intelligence,’ our groundbreaking fraud detection management system.”
The tour will continue to work with Genius Sports to facilitate tailored educational programs for players, caddies and officials. Educational workshops reinforce the PGA TOUR’s regulations and highlight the risks associated with betting-related corruption. Additionally, custom-made e-learning modules are available on a worldwide basis to all PGA TOUR players in multiple languages.
