During yesterday’s press conference at East Lake Golf Club in Atlanta, amid a fire hose of corporate-speak and sloganeering, PGA Tour Commissioner Jay Monahan confirmed that the billion-dollar non-profit is working to “weave” wokeism into its business model.
“At the 2020 TOUR Championship, I sat here and pledged that the PGA Tour would be part of the conversation and the solution surrounding racial and social injustices in our society,” said Monahan, who, in the most recent reporting year (2018), was paid $4.5 million in salary and bonuses.
“We made a commitment to communicate, learn, show compassion, and ultimately demand better. That started with and, frankly, continues with doing a lot more listening than talking.
“Last year we launched our commitment of at least a hundred million dollars over 10 years, headed by our vice president of Community and Inclusion, Marcia Oliver, to support racial equity and inclusion efforts…
“Our goal is to weave diversity, equity, and inclusion into all fabrics of the PGA Tour’s business. In fact, we recently launched the Office of Social Responsibility and Inclusion led by Neera Shetty, who’s been an instrumental leader of the Tour’s Inclusion Leadership Counsel.
“The creation of an Office of Social Responsibility and Inclusion is the next step in our foundational commitment to this area.
“We will work across our tours and with our tournaments, sponsors, and partners to identify ways to have a positive impact both socially and environmentally in the communities where we play.”
Because of the recent pushback on Critical Race Theory (CRT), particularly by parents of school-aged children, many corporations are using the less threatening label of “Diversity, Equity and Inclusion” to “weave” CRT into their culture.
But wait. Diversity, inclusion and equality are good things, you’re thinking.
Well, first off, it’s equity [equal outcomes], a Marxist term which has replaced the American ethos of equality [equal opportunities].
Secondly, the words diversity and inclusion, when applied in the 1984-like world of critical racist theory, do not mean what you think. In fact, inclusion is used as an exclusionary tactic, says Vivek Ramaswamy, author of Woke, Inc.: Inside Corporate America’s Social Justice Scam.
“These great-sounding ideas, like diversity or equity or inclusion,” Ramaswamy said in a recent podcast.
“Those sound pretty friendly. Except today in the definition of the modern woke left, diversity means anything but diversity of thought.
“Equity means anything other than equality of opportunity. It means equality of results [communism], even if that means negating equality of opportunity.
“In the name of inclusion, we’ve created this new exclusionary political culture where certain points of view [conservative, non-woke] are just not welcome.
“Diversity is great as a means to the end of achieving excellence, not in and of itself.
“I prefer [equal] opportunity to equity because I know what it means. It means ‘equality of opportunity’ to where we all begin, irrespective of where we all end up.”
Those not keeping track of the ideological rot that’s infecting corporate America may be wondering how iconic brands like American Express, Verizon, and Coca-Cola end up buying into this race-based radical doctrine.
This is exactly how it starts. The wokeness strain metastasizes and spreads into every nook and cranny of a company’s culture, including its voice and values. Before you know it, a seemingly bulletproof sports brand – a one-time all-American powerhouse, almost overnight, collapses into a far-left anti-American pile of wet garbage.
It should be noted that the PGA Tour is not the only golf industry behemoth swimming in the poisonous waters of wokeness, the PGA of America is also reportedly deeply invested in the CRT doctrine, according to several PGA whistleblowers.
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