Taylormade’s Injected Twist Face Supposedly Makes the Sweet Spot Irrelevant

Rory McIlroy tees off at Bay Hill Club during the 2019 Arnold Palmer Invitational. Credit: Taylormade Golf

Taylormade has a new commercial out, promoting its Injected Twist Face technology. And while it’s nicely produced- featuring all the big-name TM stars – including Tiger Woods, Rory McIlroy, Dustin Johnson, et al, we noticed that the marketing pitch is sort of strange.

It basically says you can mis-fire all day long and still hit it accurate.

Let’s go to the tape.

The voice-over says (towards the end of the ad), “You can hit it off the toe, off the heel, you can miss the sweet spot all together. It doesn’t matter. Because we’ve designed every single head for more speed and accuracy.”

One commenter mocked, “You can hit the toe or heel and it doesn’t matter WTF bruh?!”

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