With Superstar Spieth a Non-Factor, Under Armor and PGA Tour Resort to Native Ads

Jordan Spieth 2018 Open Championship
Jordan Spieth surveys Carnoustie Golf Club during Tuesday's practice round in advance of the 2018 Open Championship in Carnoustie, Scotland. Credit: Richard Sellers/PA Images via Getty Images

Jordan Spieth’s game has essentially been in the crapper since finishing solo-third at the Masters last year. In his 15 starts since that top-3 spot at Augusta, he’s posted just one top-10 finish, and that was a blown 54-hole lead at the British Open where he tumbled to T9 after a 4-over 76 final round.

The one-time “Golden Child” has been nowhere near the leaderboard on the weekend, especially of late, where in his four starts this season he owns nothing even close to a top-20: T55, MC, MC and T35.

With free media branding hard to come by this year due to his inability to contend, Under Armor and the PGA Tour are now seemingly forced to brand Spieth via native ads.

Many commenters noted the oddness of sneaking Spieth into its Phoenix Open coverage when he’s a.) not playing this weekend, and b.) has been playing less than Spieth-like.


  • “And not even playing this week… ?”
  • “Well hes #20 so he better step it up, hes not playing at even a top 10 level”
  • “Seriously what? Why does the PGA TOUR need money from under armor? I thought the tour was meant to be unbiased and unaffiliated?”
  • “Spieth hasn’t seen many weekend this season so UA now forced to taking out ads. LOL!”

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Always on the grind. ?

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