The XXIO Prime driver claims to use only lightweight components with the idea of helping slow-to-moderate swing speed golfers reduce strain while not giving up distance. Their philosophy is to make it “easier” to increase speed “without increasing effort.”
The company’s marketing collateral posits: “by reducing the strain you experience during a round, you can stay strong through 18 and less fatigued on the 19th.”
Fast Facts: XXIO Prime Driver
- Target Audience: Mid handicapper
- Category: Super game improvement
- Size: 460 cc
- Design: Head rib construction with rebound frame
- Face: Flat cup face Super-TIX PLUS Titanium
- Bias: Draw bias
- Balance: Counterbalanced head and grip
- Weight: Overall 254 grams, 184 gram head
- Stock Shaft: 35.5 gram XXIO Prime SP-1100
- Stock Grip: 26.5 gram XXIO Prime Weight Plus
- Website: XXIOUSA.com
Extremely low club weight, just 254 grams overall with a 184-gram head, allowing players with slower swing speeds to swing faster and generate more clubhead speed for more distance is XXIO’s plan for the Prime driver.
Performance is increased by the counterbalance weighting in the grip which also helps to bring hands closer to the body on the downswing for straighter ball flight.
The Prime’s head construction contains discrete areas that alternate between being flexible and comparatively stiff.
The goal is to reward impacts near the face’s center with more yards, but the design matched with the flat face cup also helps to preserve ball speed when the strike not exactly in the center.
“It’s safe to say that the new XXIO Prime woods and irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, Vice President of Research and Development.
“From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counterweighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”
The Prime family also has fairway woods ($600), hybrids ($400) and irons selling for $275 each or $1,100 for a 4-piece set.